How video content can drive employee engagement

As an entrepreneur, keeping your staff engaged is pivotal to the success of your company. Here is how video content can help you.

Video is the new king of content, which is why 93 per cent of internal communication professionals now believe that integrating video into their communication campaigns is essential for business.

Internal communications no longer extend solely to newsletters, group emails, posters and presentations. Your employees are your audience, and having an authentic voice to talk to them helps your message to be seen, and believed.

So, let’s go through some tips on the effective use of video in internal communications.

Managing director of Broadcast MediaServices, Andrew Ogden, is offering his tips on how you can use video to help engage your employees and improve internal communications.

Video production partners

Video production companies are a great first point of contact for your video needs. These companies bring in a wealth of experience and can offer you great expertise when making video.

Though they might be expensive, investing in the creative process can work well for you if you find a company to operate within your budget. Making this investment is good practise in conveying key messages to your team members.

Key spokespersons

Where the CEO leads, others will follow. So, when there is a big internal announcement, new development, or even when bad news is involved, finding the right person within the business and getting them in front of the camera and talking to the team will establish a point of contact and ensure an accurate message.

Improvement of peer to peer communications

There is usually more trust between colleagues than between colleagues and their boss People listen to and usually trust colleagues more than their boss, and certainly more than a corporate spokesperson.

Video communications can improve this. If workers struggle to understand a change in working practises, the easiest, most effective way to explain would be to show and tell them on video.

Improve on day to day communications with yourteam

Think of video communications like a newsletter. Just like a newsletter, video content can be used in a familiar format on a regular basis, which can be easily integrated into a daily communications strategy.

Day in the life video

Is your business expanding, or do you have any other news to relay to your staff? A Day in the Life Video is a great way of putting accountability to a job. Putting a face to a name makes your organisation more than just job titles, and instead filled with people. Day in the Life style videos show a more human side to a company.

Video communications will also help you to depart from the mundane routine of emails circulating the office, and are a more dynamic way to keep your team updated on new developments.

The benefit of video in day to day communications also extends to its ease of use and accessibility. You can choose the DIY approach to make content easily accessible to film and to view.

Whether you’re filming on your phone or hiring a team, you can make this content interesting with captions, voice overs and effects to further boost engagement and move away from the monotonous.

Impact your tone of voice

No one knows your organisation’s tone of voice better than you.

Your tone of voice is a much more effective way of showing authenticity to your team. Cameras cannot be corrupted or interrupted, making them ideal to get across key messages in the right tone.

If your internal communications are dependent on management to relay important messages, you can’t always rely on the statement being delivered in a way you would like. Even if accompanied by a printed document or PowerPoint, it is not uncommon for those slides and bits of paper to be dismissed or for people to lose interest quickly.

The approach as a direct communication tool can ensure that you are in control of your message.

Show Transparency

Transparency is a word worth stressing above all others. Visibility in a company is integral to an organisation. Consider that video communication can do the following:

Film the CEO leading from the front
Help build peer to peer relationships
Keep staff consistently in the loop about company affairs
Help communicate effectively in a crisis
Solidify your tone of voice

All these things add up to delivering an authentic video communications strategy.

Owen Gough

Owen Gough

Owen Gough is a reporter for He has a background in small business marketing strategies and is responsible for writing content on subjects ranging from small business finance to technology...