With fisheye, macro and wide-angle lenses all rolled into one, the olloclip allows users to get creative with their iPhone.
For budding photographers, the camera technology contained within a mobile phone has taken a long time to get to a standard where it is producing quality pictures.
However, now new phones such as the Nokia Lumia 920 and Samsung Galaxy S III possess cameras with more megapixels than a standard digital camera.
With that has come a surge of applications and devices which alter and adjust images and fuel a growing trend of uploading images to locations such as Twitter, Instagram and Pinterest.
While many applications provide vintage editing or panoramic functionality, the ability to change lenses is not something which has been widely addressed. The three-in-one photo lens from olloclip allows users with iPhones 4, 4S and 5 to move between a fisheye, macro or wide-angle lens through a clip-on device.
Each lens is machined from aircraft-grade aluminium and attaches to the olloclip using a plastic material. The lens gizmo works with all popular photography applications and also comes with an attachment for the iPod touch.
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The product helps to further the possibilities of using an iPhone as a replacement for a compact camera. In an era saturated with slightly generic photo filter apps, it is a great way to manipulate photographic opportunities.
The fact that the device is a physical object means that you make a point of digging it out of your pocket and attaching it to your camera. This immediately gives a sense of pride about the photograph being composed, and it reverts back to a previous era when photographic composition was more considered.
On a whole the fisheye lens is the most effective, but having three lenses wrapped into one product is only a bonus. The fisheye lens captures approximately a 180° field-of-view, while the wide-angle lens nearly doubles the iPhone’s normal field of view. Using the macro lens applies roughly a 10x magnification on macro and is concealed within the olloclip by unscrewing the wide-angle lens.
The olloclip for iPhone 4 and iPhone 4S retails for £59.99, while the iPhone 5 device is £69.99.
