Technology marketing companies join forces

First Derivatives Plc has acquired Market Resource Partners, a Philadelphia-based technology marketing company, for up to $20 million (£11.3 million).

Founded in 2002, MRP specialises in the strategic development and tactical execution of marketing and sales programs for software and technology service firms.

First Derivatives CEO Brian Conlon added: “This transaction represents a coming together of two very like-minded firms with a mutual emphasis on professionalism and customer-driven innovation.”

First Derivatives managing partner Richard Fulton led the transaction assisted by corporate solicitors Kathryn Walls and Ciara Lagan. Adviser Mills Selig has acted for First Derivatives for a number of years, advising on a range of legal matters and was involved in the listing of the company on the AIM. Fulton said: “First Derivatives is now poised for further international growth and we wish Brian Conlon and all of the team continued success following this exciting acquisition.”

Marc Barber

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses. More by Marc Barber