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PR and Marketing Strategy

How to make sure your brand identity remains strong

The importance of continually tweaking your brand in a demanding world cannot be underestimated, says Mark Easby, managing director at Better Brand Agency

PR and Marketing Strategy

The reasons and approach behind a fashion business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

PR and Marketing Strategy

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

PR and Marketing Strategy

Successful rebranded businesses talk about the changes they made

If your company image isn't right, it needs to be addressed before negative perceptions set firm. GrowthBusiness speaks to rebranded businesses about the changes they made.

News

MMC Ventures backs Base79 rebranding with £2.75 million

Digital rights management company MyVideoRights has been rebranded as Base79 following a £2.75 million investment from MMC Ventures.

PR and Marketing Strategy

Building a brand: Hotel Chocolat

The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.

PR and Marketing Strategy

Rebranding Case Studies – Finding a fresh corporate identity

If your brand slips, then your premium goes and earnings tumble. Get rebranding right however and you can scale your ambition to dizzy heights.

PR and Marketing Strategy

Brand turnarounds

Can you re-brand your way out of trouble? Adam Wayland finds out how harnessing the power of your corporate image can turn your fortunes around.

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