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PR and Marketing Strategy

Defining a PR strategy

PR is not the impenetrable science that many agencies would have you believe. It is possible to do your own PR, but first you need to be clear your goals

Growth Planning

Steven George-Hilley, Centropy PR: ‘Putting humanity back into comms’

Centropy PR’s co-founder Steven George-Hilley on how the global Covid crisis has transformed PR and communications forever

PR and Marketing Strategy

What business owners can learn from Ryanair’s Michael O’Leary

Ryanair boss Michael O’Leary can teach us all about handling the press, says PR expert Giselle Daverat, who offers 5 top tips on how to master an interview

Opinion

The four influencers on consumer behaviour

A marketing campaign needs to consider a range of factors to succeed with today's consumer.

Opinion

How free publicity can grow your business

People talking about your business in the media in a positive way will boost your prospects.

Exit Strategies

Planning an exit strategy? Why profile needs to be on the agenda

Here, CommsCo explains why managing your PR when your business exits is vital.

Entrepreneurs

Entrepreneur profile: Emma Sayle, Killing Kittens

Emma Sayle, founder of women's sex club Killing Kittens, talks about the growth trajectory of her company, female empowerment, and disrupting the adult entertainment sector.

PR and Marketing Strategy

How to avoid a PR disaster – Bob Dearsley reveals all

Setting up a PR campaign is a nervy process for companies. What can you do to make sure you avoid a PR disaster? Bob Dearsley reveals all.

PR and Marketing Strategy

Can your brand identity save you from a PR scandal?

Imagine the worst PR crisis your business could suffer. Can you brand identity handle that? HIROLA Group's Amit Shah explores.

PR and Marketing Strategy

Bouncing back from reputation damage: What you can learn from OJ Simpson

With former football star set to walk out of prison in October, we take a look at how you can protect your reputation.

PR and Marketing Strategy

6 ways to avoid a PR disaster

With recent PR nightmares dominating the headlines, we tell you how you can avoid your own public disaster.

Human Resources

HR lessons from the United Airlines PR debacle

A passenger was dragged out of an 'overbooked' United Airlines flight on Tuesday, which directly hit the company's shares and reputation. An expert outlines the HR lessons we can learn from the PR disaster.

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