Luke Lang, co-founder and chief marketing officer of equity crowdfunding platform Crowdcube, reveals why teaming up with a boutique PR agency is his best business decision to date.
With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.
Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.
Few entrepreneurs can claim to have secured their first client before even establishing a business, yet that was the rather enviable position in which doctor-turned-TV presenter David Bull found himself some five years ago.
Jeremy Middleton is passionate about using acquisitions as a rapid growth strategy and there's no denying he knows how to put failing businesses back on their feet.
