A mobile-only event booking smartphone app has launched in London following an investment of $1.7 million (£1.06 million) from Wellington Partners and Octopus Investments.
Scot Nielsen, product manager at business software company Micro Focus, looks at how firms can embrace modern mobile technology without breaking the bank.
Along with the explosion of smartphones, there's a similar storm about business apps. As GrowthBusiness' sister magazine Business XL launches its own app, we report on how other businesses are benefiting.