Market Research


Maru/Matchbox’s chief research officer on how the company is changing the insights industry

Market research firm explains why the sector is outdated and needs to embrace social media and tech more.

Growth Planning

What you need to know if you’re dipping your toes into international waters

Taking your business global can be a make or break moment: Here's how to avoid the pitfalls from one who's been there.

Mergers & Acquisitions

Why this UK market research firm is heading into Latin America

Two directors from UK market research firm Maru Group explain their acquisition strategy.


Maru Group launches new US and Canada platform

London firm continues its acquisition and rebranding of market research rivals in 2018.


Phenomenal growth via acquisition: Maru Group

Maru Group CEO Ged Parton speaks to GrowthBusiness on this phenomenal growth and what lies ahead for the global market and customer insight company.

PR and Marketing Strategy

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.


Cello buys financial services marketing agency

Market research and consultancy specialist Cello Group plc has continued the expansion of its operations after it bought a majority shareholding in a financial services marketing agency.

PR and Marketing Strategy

Brains against brawn – Market research company BrainJuicer

In an industry dominated by massive international agencies, successful medium-sized market research company BrainJuicer is a rarity.

PR and Marketing Strategy

The value of behavioural research – Case Study

We can understand what people want out of washing machines with the use of behavioural research,’ beams Paul Pankhurst, founder and managing director of product innovation consultancy PDD.