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Market Research

Articles and guides on effective market research for UK and European growth companies to help them stay competitive, enhance marketing efforts, and make informed decisions.

Venture Capital Funding

Looking for investment? Start obsessing about market need

Matthew Cushen, co-founder at Worth Capital, explains how start-ups must obsess over market need to gain investment

Opinion

Maru/Matchbox’s chief research officer on how the company is changing the insights industry

Market research firm explains why the sector is outdated and needs to embrace social media and tech more.

Growth Planning

What you need to know if you’re dipping your toes into international waters

Taking your business global can be a make or break moment: Here's how to avoid the pitfalls from one who's been there.

Mergers & Acquisitions

Why this UK market research firm is heading into Latin America

Two directors from UK market research firm Maru Group explain their acquisition strategy.

Funding

Gardening: The fastest growing UK businesses

As the sun shines on Britain's gardens, here are three gardening-based businesses finding a gap in the market.

News

Maru Group launches new US and Canada platform

London firm continues its acquisition and rebranding of market research rivals in 2018.

Entrepreneurs

Phenomenal growth via acquisition: Maru Group

Maru Group CEO Ged Parton speaks to GrowthBusiness on this phenomenal growth and what lies ahead for the global market and customer insight company.

PR and Marketing Strategy

What makes a start-up successful?

Price Bailey's Molly Rushworth attempts to answer the biggest business question: what makes some start-ups bloom, while others wither and die?

PR and Marketing Strategy

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Technology

Forecasting industry trends

Increasingly, creative businesses are turning to trend forecasting to find out about industry developments.

News

YouGov increases US market presence

Online market research agency YouGov has agreed to acquire US-based Definitive Insights for a total of £3 million.

News

Cello buys financial services marketing agency

Market research and consultancy specialist Cello Group plc has continued the expansion of its operations after it bought a majority shareholding in a financial services marketing agency.

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Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial