Brazil is the world’s fifth most populous country, with a growing middle class, a stable government and world-class companies looking for foreign partners. We meet British entrepreneurs operating in Latin America’s largest economy.
Overseas expansion reduces your overheads and allows you to drive your business forward. Or does it? Marc Barber examines how a feasibility study can minimise the risks when opting for foreign shores.
One might think that the confidence, even arrogance, of the British in the pervasive nature of our mother tongue would successfully see us through the maze of overseas expansion. In fact, in the minds of many of the UK’s exporters there are no barriers. However, because of Britain’s long-standing unwillingness to communicate in foreign languages we may be offending some clients and possibly ignoring others.
Swathes of UK businesses are shunning established overseas expansion routes and breaking new ground in emerging markets. So, beyond the headlines and the hype, do the tantalising rewards really outweigh the obvious challenges?
