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PR and Marketing Strategy

Guide to email marketing: how to make your newsletters stand out

Here, we take a look at how email marketing can help benefit your business and how you can make your newsletters stand out.

PR and Marketing Strategy

Lessons from the General Election campaign trail

New analysis of the direct marketing efforts of UK's political parties exposes how campaign teams are failing to engage voters. Here's what businesses can learn.

PR and Marketing Strategy

Why ‘spray and pray’ email marketing tactics fail to retain customers

90 per cent of UK consumers have unsubscribed from retailer comms in the past year because of shoddy email marketing tactics.

PR and Marketing Strategy

5 ways to boost email subscriptions

Estimates reveal that collectively, every single registered email address gets flooded with close to 200 billion emails each day, and the average person receives about 120 emails daily. Still, email marketing is the easiest measurable tactic businesses can take advantage of on a budget. Here are five fool-proof ways to boost conversions.

PR and Marketing Strategy

Why email is never going away

Has email marketing now reached an end point for innovation, or have we much more to come? CommuniGator's Victoria Dyke writes.

PR and Marketing Strategy

5 ways to make social sharing complement your email marketing campaign

Human Resources

Will Generation Z be the death of email?

A generation known for communicating through emojis, memes and gifs across multiple channels may be the biggest threat to email as we know it.|A generation known for communicating through emojis, memes and gifs across multiple channels may be the biggest threat to email as we know it.

PR and Marketing Strategy

Five ways to drastically boost your email subscriptions

Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.

News

Encore Capital offloads Pure360 to Scottish Equity Partners through £10.5 million deal

The creation of a possible 65 new jobs in the south east is on the cards for marketing company Pure360 following its latest funding round.

News

Emailvision acquires smartFOCUS

AIM-listed smartFOCUS has been acquired by US-based Emailvision Holdings in a deal for £25.3 million.

PR and Marketing Strategy

Marketing emails getting stuck in the spam filter? Tips on getting through the net

As many as nine out of every ten emails sent are now blocked by spam filters, according to Hotmail. These simple tips should help you ensure that legitimate messages to customers are not lumped together with the billions of spam emails sent every day.

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Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial