Emailvision acquires smartFOCUS

AIM-listed smartFOCUS has been acquired by US-based Emailvision Holdings in a deal for £25.3 million.

Emailvision, which has offices in the UK, provides software for email, mobile and social marketing, while smartFOCUS supplies email and multi-channel market software and services.

Bristol-headquartered smartFOCUS works for companies such as Fat Face, The Guardian, Hotpoint and EMI to provide ‘intelligent marketing’ for consultancy and data selection services.

Under the terms of the deal Emailvision has purchased 51.7 per cent of the issued shares of smartFOCUS for 25 pence in cash each, a 61.3 per cent premium on the closing price of shares on 8 April.

Nick Heys, CEO of Emailvision, comments: ‘We are excited to further our presence in the UK and US as well as adding multi-channel campaign management to our portfolio of products.’

Emailvision has clients including IKEA, Disney, The Body Shop, Hermes and Intel.

Nick Britton

Nick Britton

Nick was the Managing Editor for when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

Related Topics

Email Marketing