Customer experience

PR and Marketing Strategy

Why high-growth companies struggle with customer experience

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

PR and Marketing Strategy

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

PR and Marketing Strategy

You need personnel dedicated to improving customer experience across the organisation

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.


How Tesco is Winning Customer Loyalty

The book: Scoring Points - How Tesco is Winning Customer Loyalty, by Clive Humby, Terry Hunt and Tim Phillips