PR and Marketing Strategy

Mike Hughes, MD of customer management consultancy, PeopleTECH, on how high-growth businesses can avoid delivering a bad customer experience.

PR and Marketing Strategy

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

PR and Marketing Strategy

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

Entrepreneurs

The book: Scoring Points - How Tesco is Winning Customer Loyalty, by Clive Humby, Terry Hunt and Tim Phillips