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PR and Marketing Strategy

Three tips for growing your startup’s revenue in 2023

Your startup may have a world beating product or service but it’s no good if nobody knows about it. Here are three ways to hammer your message home to customers

PR and Marketing Strategy

Marketing for tech start-ups – how to bootstrap your marketing

Julia Payne of Incisive Edge offers five ways to bootstrap your marketing when you’re a tech start-up

Opinion

VC marketing: how to make leads come to you

Solvid's Rebecca Barnatt-Smith shares the best-kept secrets of VC marketing and why it could be the key to increasing that funding round count.

Entrepreneurs

How I’ve grown my business – Kaizen CEO Pete Reis-Campbell

Kaizen CEO Pete Reis-Campbell began his content marketing agency in his bedroom five years ago. Today its clients include TUI, Npower and Lastminute.com. Kaizen was voted Content Marketing Agency of the Year 2018

PR and Marketing Strategy

Content marketing trends: How to get audiences engaged

Here, we take a look at the content marketing trends that your business needs to look out for to find success.

PR and Marketing Strategy

How blogging can drive lead generation for your business

If your business isn’t already blogging then you should do, writes Hallam Internet's Alex Jones.

PR and Marketing Strategy

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR.

PR and Marketing Strategy

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line.

PR and Marketing Strategy

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

PR and Marketing Strategy

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Technology

Your business can benefit from podcasting

Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. In fact, new research from the UK Association of Online Publishers found that more than half of the publishing firms interviewed said that they intended to launch their own podcasts over the next 12 months.

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