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“However beautiful the strategy, you should occasionally look at the results.” — Sir Winston Churchill

PR and Marketing Strategy

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.

Entrepreneurs

The business masters – A London Business School MBA graduate’s view

An MBA certainly isn't a golden ticket to success. Maybe it's more of a golden crowbar, says Mark Chadwick, co-founder of carbon offsetting company Carbon Clear and London Business School MBA graduate.

Opinion

Building a business on the cheap

It may seem out of character for a venture capitalist to say this, but you don't need investment to create a great business.

Growth Planning

Why a global presence is vital

Simon Cook, the CEO of venture capital firm DFJ Esprit, looks at why you should maintain an overseas presence.

Growth Planning

Does location matter in business?

We’ve all heard the old estate agent saying, ‘location, location, location’. But does the same principle apply to business?

Financial Management

Constructive cost-cutting

Steve Barnes, CEO of online marketing company Infoserve, doesn’t much like the term cost-cutting.

PR and Marketing Strategy

Redefine your market

Three owner-managers including Richard Haddon, chief executive of AIM-listed facilities management company Fountains, explain how they grew sales by reaching out to new customers.

Entrepreneurs

The value of failure in business

Although attitudes are changing in this country, there is still a marked fear of failure. When people make mistakes, they don't own up to them, and even worse, many won't risk failing in the first place, writes Chris Ingram.

Entrepreneurs

Ewan MacLeod: Targeting FTSE 100 companies

Ewan MacLeod, CEO of datacentre services provider DCMI, says his best business decision was to target the biggest clients first.

Financial Management

Q&A: How to avoid future recessions

What steps can I take to avoid getting caught up in future recessions?

Growth Planning

Overcoming seasonality

Most businesses are affected by fluctuations in trade at different times of the year, so is it better to fight that tide or go with the flow? GrowthBusiness investigates the age-old problem of seasonality.

Entrepreneurs

Be strategic, be opportunistic

Janus, the Roman god of doorways and bridges, faces two ways. That's just the dilemma faced by many an entrepreneur. A great opportunity drops in your lap – but will it drive you off the strategy your business has set? Michael Jackson asks how this dilemma is resolved?

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