Business strategy


Listen to your customer – Best business decision case study

Norman Shaw, founder and managing director of ExactTrak, explains why seeking feedback during product development helped re-direct the company and secure investment.


The art of the trade-off

Trade-offs are a necessary part of business life but they can be painfully difficult for a CEO.

Venture Capital Funding

Making it BIG

Venture capitalist Wol Kolade shares lessons learned from two decades of investing in growth companies.

Growth Planning

Key ingredients for a business strategy

David Crabb, MD of Cambridge Online, details how he developed a business strategy that is more than just ‘pie in the sky’.

Growth Planning

Changing tack and making changes in your market

We all know that from time to time that a market in which we are very strong has its problems, and this can in some cases seriously undermine one's business.


Crafting a killer business strategy

What does strategy in business actually mean? There’s so much business babble out there on the subject, you’ll probably get 100 different answers from 100 different people.


Adrem: diversifying our client base

Tom Galvin, managing director of property maintenance provider Adrem, explains how a decision to branch out saved the company.

PR and Marketing Strategy

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.


The business masters – A London Business School MBA graduate’s view

An MBA certainly isn't a golden ticket to success. Maybe it's more of a golden crowbar, says Mark Chadwick, co-founder of carbon offsetting company Carbon Clear and London Business School MBA graduate.


Building a business on the cheap

It may seem out of character for a venture capitalist to say this, but you don't need investment to create a great business.

Growth Planning

Why a global presence is vital

Simon Cook, the CEO of venture capital firm DFJ Esprit, looks at why you should maintain an overseas presence.

Growth Planning

Does location matter in business?

We’ve all heard the old estate agent saying, ‘location, location, location’. But does the same principle apply to business?