PR and Marketing Strategy

What I’m reading now – Understanding Digital Marketing

Understanding Digital Marketing, by Damian Ryan and Calvin Jones, reviewed by Tim Bourne, CEO, Exposure.

Entrepreneurs

What I’m reading now – The Snowball: Warren Buffett and the Business of Life

The Snowball: Warren Buffett and the Business of Life, by Alice Schroeder
Alessandro Hatami, MD of PayPoint.net

Entrepreneurs

What I’m reading now – Freakonomics

Freakonomics, by Steven Levitt
Phil Bridge, managing director of Kroll Ontrack UK 

Opinion

What I’m reading now – Strategy and the Fat Smoker

Strategy and the Fat Smoker: Doing What’s Obvious but not Easy, by David Maister - George Foot, sales and marketing director, Kensington Europe

Entrepreneurs

Book review – The Balancing Act: Work-life solutions for busy people

The Balancing Act: Work-life solutions for busy people, by Fiona Parashar - reviewed by Kerry Glazer, chief executive, AAR Group.

Opinion

What I’m reading now – Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge, by Nirmalya Kumar and Jan-Benedict EM Steenkamp - reviewed by Andrea Davis, president of Fellowes Europe.