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Articles and news on advertising matters for growth businesses.

News

The next big thing: Behavioural advertising

Straight out of science fiction movies, behavioural advertising is being touted as the next big thing in marketing.

News

DFJ Esprit backs RadiumOne in second round

Venture capital firm DFJ Esprit has joined a $21 million (£13.1 million) Series B funding round for digital advertising business RadiumOne.

News

Germany’s eValue backs StrikeAd

StrikeAd, the London-based mobile phone advertising developer, has secured a first round of investment from Germany-based venture capital firm eValue.

News

T4 Media snaps up Alvern

Outdoor advertising specialist T4 Media has acquired Alvern Media. The seven-strong team at Alvern will relocate to T4 Media’s new headquarters in London in early 2010.

Entrepreneurs

Ambitious Adconion – Interview with Tyler Moebius

An owner-manager builds a company and then sells it to live a life of leisure. The entrepreneur, by contrast, enjoys the success of an exit but soon gets the craving to go through the misery of a start-up all over again.

News

WPP to strengthen operations in China

London-based marketing giant has agreed to buy a controlling stake in a digital agency in China.

News

Buy.at joins AOL stable

Web services company AOL, a subsidiary of media behemoth Time Warner, has made its fifth acquisition in 12 months.

News

Online sales company buys Nash Digital

Media Corporation, an AIM-listed online media sales company, has bought a business that sells internet advertising space to clients in Europe and North America.

News

Octopus makes transport advertising investment

Octopus Private Equity has invested an undisclosed sum in a London-based transport advertising business.

News

GMT Communications looks to bag Primesight

Private equity firm GMT Communications Partners is set to acquire the outdoor advertising operation Primesight and its subsidiaries for up to £62 million.

News

Avisis heads for OFEX

Digital screen technology concern Avisis has raised £250,000 of working capital through an undersubscribed offer of five million ordinary shares at 5p per share.

PR and Marketing Strategy

3D advertising

It used to be the sole preserve of science museums and iMax cinemas, but soon 3D imagery may be a common sight on the high street, as advertisers in Europe and the US seek new ways to tantalise customers.

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