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Advertising

Articles and news on advertising matters for growth businesses.

News

Azullo set to ramp up spend on advertising software product after securing new funding

Online advertising platform Azullo has closed its third institutional funding round by linking up with Enterprise Ventures.

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Secret Escapes and Zoopla VC backer invests in Affectv

Octopus Investments has led a £2 million Series A funding round into audience technology business Affectv.

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AIM-listed technology backer TMT Investments supports Adinch

TMT Investments has invested in Adinch, a mobile advertising platform, and grown its portfolio to 23 businesses.

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Advertising platform adizio gets help from angels and Midven

Midven's Early Advantage fund has led a £250,000 investment in a self-serve advertising platform.

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Beringea backs another UK tech firm by committing £2 million to InSkin Media

An advertising business based in London has been backed by investment firm Beringea to expand its UK operations.

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StrikeAd raises $500,000 and moves to New York

Venture capital-backed StrikeAd has secured the second round of its Series A funding and decided to relocate to the US.

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Online ad spend jumps to £14.8 billion

On the back of a strong showing from social media and mobile platforms, online advertising has grown at a rate not seen in five years.

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Lineup Systems secures investment

NVM Private Equity has invested nearly £3 million of development capital into advertising and media software business Lineup Systems.

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StrikeAd finalises £2 million round

London-based mobile advertising business StrikeAd has secured £2 million from venture capital firm DFJ Esprit.

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Unruly completes $25 million funding round

Social video advertising business Unruly has completed a $25 million (£16 million) round with contributions from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund.

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Blinkx buys Prime Visibility Media Group

AIM-listed video search engine Blinkx has made its second acquisition of 2011 with the purchase of Prime Visibility Media Group (PVMG).

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The next big thing: Behavioural advertising

Straight out of science fiction movies, behavioural advertising is being touted as the next big thing in marketing.