A 20 per cent stake in Adinch has been bought by TMT Investments through an investment deal.

US-based Adinch has developed a self-service mobile advertising platform which allows advertisers to organise advertising campaigns on iOS and Android devices.

The $1 million (£660,000) investment means that TMT will now have pre-emption rights, liquidation preferences and other rights customary to a preferred stock holder.

Adinch was co-founded by Alexey Semakin and Andrey Semakin after the duo had previously started up email service Pochta.ru. According to a statement, the Adinch system currently serves 10 million impressions daily and has 2.5 million monthly unique users.

Alexander Selgenev, executive director at TMT Investments, comments, ‘We see big potential in the mobile advertising segment and believe Adinch’s innovative product features will allow it to capture a significant share of this growing market.’

According to the statistics from the Interactive Advertising Bureau, the worldwide mobile advertising market in 2011 was worth $5.3 billion.

TMT Investments invests in high-growth, internet-based companies across a number of sectors. Founded in 2010, TMT has invested in 23 companies to date.