Digital marketing platform SuperAwesome has secured $7m in a Series A funding round led by Twenty Ten Capital, the parties have announced.

The business specialises in delivering child-friendly advertising for family brands – and currently counts Hasbro, Mattel and Lego among its clients.

SuperAwesome will use the funds raised in the round to accelerate growth of its team in North America and to continue expansion in Southeast Asia.

The company recently launched its Kids Web Services (KWS) platform, providing a range of cloud-based tools to help kids content creators manage data privacy requirements which are becoming standard legislation for under-13s.

>See also: Leesa comes home after securing $9m of US funding

The under-13 market is highly regulated and has a growing range of data privacy requirements such as the Children’s Online Privacy and Protection Act (COPPA) in the US; an equivalent of which will shortly be law across Europe.

The round, which is also backed by Henry Chamberlain and Jamie Kirkwood of IBIS TMT, Sandbox & Co and existing SuperAwesome investors including Hoxton Ventures, will be used to continue the company’s rapid growth.

As part of the round, Parminder Basran of Twenty Ten Capital will join the board. Basran said he and the team were drawn to the brand as it “has achieved impressive traction so far”.

SuperAwesome CEO Dylan Collins said he believes his product to be “one of the most important platforms in the kids industry”.

“Our technology ensures that hundreds of millions of digital ads every month are delivered in a completely safe and appropriate way for kids,” he added.

“At the same time we are a key revenue source for content creators around the world and our platform is directly funding the growth of the next Peppa Pig or Moshi Monsters.”

Further reading: Oxford Tech Cluster set for $1bn funding boost