Social media analytics company Socialbakers, on the back of its recent £1.3 million financing round, has acquired Social RSS.

Social media analytics company Socialbakers, on the back of its recent £1.3 million financing round, has acquired Social RSS.

In September the UK-based software-as-a-service (SaaS) company received funding from Earlybird Venture Capital as it looked to build its services across Europe and the United States.

Social RSS is an online feed which is modeled on RSS (really simple syndication) which publishes frequently updated works such as blogs, news headlines and videos. The acquired business allows users to add blogs and other RSS feeds to walls, tabs or Facebook pages.

Jan Rezab, chief executive officer of Socialbakers, says that the company is seeing ‘unprecedented demand’ from businesses for sophisticated consumer behaviour analyses that can be generated from Facebook in real-time.

He adds: ‘Our recent acquisitions allow us to triple our reach and we have aggressive plans to capture additional markets in the United States, Brazil and other non-European countries.’

The deal for Social RSS and its fundraising round sandwich another purchase made by Socialbakers, the acquisition of Checkfacebook.com in September.

Jamey Catalano, vice president of strategic planning at Social Games International, says that in today’s social media monitoring market it needed a ‘best-in-class’ solution for our business.

He adds: ‘After an exhaustive evaluation, we found that Socialbakers was the only company that can deliver what we needed at a global scale. Over the last 24 months, Socialbakers has clearly emerged as the de-facto partner of choice.

According to a statement Socialbakers is the most widely visited site for Facebook statistics and brand metrics since its launch in 2008.

The company has 30 major multinational clients, including Lufthansa, L’Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy and Kraft.

The business was founded IN 2009 by Rezab in his hometown of Prague, Czech Republic.

The acquisitions follow a strong growth period and expansion for Socialbakers, which includes the doubling of the company’s revenue and the increase of employee headcount from 10 in 2009 to 55 this year.