Bertelsmann Digital Media Investments has led a $4.5 million (£2.8 million) Series B financing round for affiliate digital marketing company Skimlinks that will fund international growth.
Bertelsmann Digital Media Investments has led a $4.5 million (£2.8 million) Series B financing round for affiliate digital marketing company Skimlinks that will fund international growth.
The London-based company, which has offices in New York and San Francisco, will target further market share in the US and Europe, and increase product research and development following the funding round.
Founded in 2008, Skimlinks has developed an in-text monetization platform for web publishers, which enables clients to be paid for hyperlinks placed in content that directs traffic to third party advertisers and other organisations. It has so far secured $7.5 million in financing.
In addition to Bertelsmann, new investors 500startups and Venrex Investment Management and existing investors, Sussex Place Ventures, The Accelerator Group, and NESTA, also contributed to the latest funding round.
Alicia Navarro, chief executive at Skimlinks, comments, ‘We chose BDMI to lead this round because of its stellar experience in both online publishing and advertising.’
‘We’re delighted that all of our investors continue to believe in the value Skimlinks delivers, and we look forward to using this investment to continue our rapid expansion throughout Europe and the United States.’
Bertelsmann Digital Media Investments is a strategic venture investor focused on digital media technologies, products and distribution channels across the globe. BDMI is a wholly owned subsidiary of German media group Bertelsmann AG.
