Content marketing company Reevoo is looking to build on recent growth with a £6.5 million funding round led by MMC Ventures, the parties have announced.
The money is being earmarked for recruiting fresh talent into the business, as well as increasing the business’s presence in new markets throughout 2015.
MMC Ventures and Talis Capital, along with existing investors Eden and Banexi, led the most recent financial round. The extra cash will allow Reevoo to continue servicing household names such as Mazda and General Motors.
The business’s offering includes collecting trusted user-generated content to provide businesses with a platform for consumer engagement, advocacy and customer intelligence.
Leading investor MMV Ventures was founded in 2000 and currently has more than £125 million under management. The investor and VC manager focuses on technology-enabled sectors where the UK is a world leader – particularly financial and business services, business software, digital media and e-commerce.
MMC partner Rory Stirling said the firm was “proud” to back Reevoo and that he looked forward to working with them over the coming year.
“This investment round is testament to what Jonathan and the team have achieved over the past 12 months and will help them solidify their market leading position,” he said. “Reevoo’s metrics are best in class and we’re super excited about their product innovation plans.”
Reevoo CEO Jonathan Callcut added that the investment “tops off” what he describes as “another excellent year” for the company.
“We’ve added over 120 clients so far this year with more exciting wins to come – this acceleration of customer acquisition and the calibre of the enterprise brands we are signing has given us confidence to go further and faster,” he said.
“With this new funding in place, we’ve embarked on a development programme that will see Reevoo deliver new innovative services to key clients in beta this Summer with the programme becoming available to new clients in new markets from the Autumn.”
Further reading on funding: What are potential sources of funding for your business?