London-based digital content and social media agency Holler has been acquired by Publicis Groupe, and will become part of Leo Burnett in the UK.

London-based digital content and social media agency Holler has been acquired by Publicis Groupe, and will become part of Leo Burnett in the UK.

Leo Burnett, a subsidiary company of Publicis Groupe, specialises in advertising and marketing, while Holler provides branded entertainment, content creation and social media, and has clients ranging from Channel 4 to Red Bull.

Holler will continue to be managed by its founding partners, managing director James Kirkham and executive creative director Will Pyne, who will work together with joint managing partner Simon Hankin.

The acquisition doubles the number of digital specialists to 70 at Leo Burnett.

Andrew Edwards, group chairman and CEO of Leo Burnett UK says the acquisition of Holler will provide the company with ‘greater depth and specialisation’ in the ‘fast-growing areas’ of digital entertainment and social media.

Publicis’s digital business is one of the two growth drivers of its acquisition strategy, the other being emerging markets It aims to raise its digital derived revenue from 28 per cent to 35 per cent of total turnover in the next three years, according to a statement released by the company.

Kirkham comments: ‘We believe this will be a great partnership producing some of the best work in ways that big brands need to think these days.’