A company that helps consumers find and compare products when shopping online has won backing of £2 million from Octopus Investments.

A company that helps consumers find and compare products when shopping online has won backing of £2 million from Octopus Investments.

PrismaStar received the funding from the Octopus Titan VCT funds, the Eureka EIS portfolio service and the Octopus Venture Partners.

Alan Wallace, an investment director at Octopus, led the deal for the firm. He says PrismaStar’s product is making searching for products online ‘easier and more pleasurable’, as well as helping retailers ‘increase sales productivity’.

The money will be used to drive expansion in PrismaStar’s core markets of the US, UK and mainland Europe.

Led by CEO Joshua Tabin, PrismaStar was founded in the Czech Republic in 2005 and is now headquartered in UK with an office in the US.