Set up in 2002 by managing director Nick Schwefel, One Small Step’s shops are designed with parents’ needs in mind and have received excellent customer feedback so far.
Schwefel, who had spent the previous 20 years working for Monsoon and Accessorize, developed the concept in response to his own unhappy experiences buying shoes for his children. The new cash, he suggests, will allow the company – which caters for all children from babies to teenagers – to expand its portfolio of stores. At present One Small Step operates one outlet in Bath and four in London. However, ‘this round of investment will allow us to expand further within the M25 and beyond’, says Schwefel.
The Capital Fund is investing £250,000 in the venture, with the remaining £750,000 being provided by various business angels. Spokesperson Helen Reynolds explains that the attractive stores, product range and trade experience of One Small Step’s management all persuaded the fund to back the company.
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