Object of desire: The Cruise Workstation

You could cause some serious desk envy by installing this state-of-the-art furniture in your office. Developed at Japan’s Keio University, the Cruise Workstation aims to reduce back pain by adopting a ‘low-seat, rear-tilt’ approach – a bit like a Formula 1 car but without the G-force


You could cause some serious desk envy by installing this state-of-the-art furniture in your office. Developed at Japan’s Keio University, the Cruise Workstation aims to reduce back pain by adopting a ‘low-seat, rear-tilt’ approach – a bit like a Formula 1 car but without the G-force

You could cause some serious desk envy by installing this state-of-the-art furniture in your office. Developed at Japan’s Keio University, the Cruise Workstation aims to reduce back pain by adopting a ‘low-seat, rear-tilt’ approach – a bit like a Formula 1 car but without the G-force.

Levers underneath the seat adjust the height, angle and tension of the chair, while the height and slope of the desktop can also be changed. There’s a choice of possible layout styles, giving you the ability to create privacy in an open-plan office (perfect for playing those racing games when no-one’s watching).

Ted Boyle, owner of UK distributor Back2, says, ‘A lot of our customers are those who have suffered years of back
pain, and in many cases their suffering could have easily been prevented by simply sitting in the correct position in a well-manufactured chair.’

It’s fitting that the motto of Okamura, the maker of the workstation, is ‘Quality pays for itself’. Now there’s a good line to use when your finance director questions the cost of £2,225 excluding VAT.

Nick Britton

Nick Britton

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

Related Topics

Early Stage Funding