A Nottingham professional photography studio is reporting a sharp increase in business due to customers asking for personalised shots inspired by erotic novel 50 Shades of Grey.

Photo Nottingham, which describes itself as a “friendly family portrait studio”, has reported boudoir bookings have increased by 220% in the past 12 months – with another surge expected when the film adaptation in released later this month.

The EL James book has sold more than 100 million copies worldwide and the film, starring Dakota Johnson and Jamie Dornan, is expected to break box office records.

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The global phenomenon has led to a global uplift in sales from everything from whips to candles – and now photography is the latest industry to benefit. Stuart McIntyre of Photo Nottingham said the intimate shoots offered are “still growing in popularity”.

“Women love having the shots taken – they get a couple of hours of pampering beforehand and are then posing for images that a few years ago they would never have dreamed of having taken,” he said.

“It’s a real celebration of their bodies, of who they are and the chance for them to say they’re proud of themselves. The reaction we get once they see the images is amazing. I’ve had tears of joy, and every reaction you can imagine but they all love them.”