London-based media start-up, Culture Trip, secured $20 million in its Series A funding round to push culture-driven, hyper-localised content.

Marketed as being for the ‘culturally curious’, Culture Trip had previously raised $2 million in seed funding from investors including US media heavyweight Gordy Crawford.

The start-up was founded by psychiatrist Dr. Kris Naudts, who identified a gap in highly personalised and localised content. For him, media should enable a free flow of knowledge about countries from around the world. “Culture Trip’s knowledge graph allows the creation of a more meaningful experience for our users, deepening the personalisation of content discovery with every new read. This investment will enable us to further this technology, and also expand our presence in new hubs around the world, to continue to develop our content offering,” Dr Naudts said.

Culture Trip has published more than 30,000 articles and videos designed to offer users cultural, travel and food recommendations wherever they are in the world with a blended approach to content production. With its three new offices in London, New York and Tel Aviv, Culture Trip filters submissions from its global community of over 40 country hubs.

The recent funding round came from PPF Group.