UK-based web marketing company Maxymiser has secured £2 million from two venture capital (VC) funds to develop its products and grow sales.

UK-based web marketing company Maxymiser has secured £2 million from two venture capital (VC) funds to develop its products and grow sales.

The cash is from software-focused investor Pentech Ventures and the Scottish Co-Investment Fund, a £72 million equity fund part-financed by European money.

Marc Moens, a partner at Pentech, comments, ‘We believe [Maxymiser] is well positioned to build on its market leading position in the UK and become a major player worldwide.’

Maxymiser’s products automatically adapt the content of websites based on measuring which content is most popular. The company was founded in 2006 and has 60 clients.