Category

PR and Marketing Strategy

How to make sure your brand identity remains strong

The importance of continually tweaking your brand in a demanding world cannot be underestimated, says Mark Easby, managing director at Better Brand Agency

PR and Marketing Strategy

PR and Marketing Strategy

Why use Instagram and Facebook for business?

Lee Carlin, co-founder and director of The Intern Group explains how his firm is using Instagram and video content to spread the message to users.

PR and Marketing Strategy

The importance of design and branding in franchising

In this piece, Joel Bissitt of Franchise UK looks at the importance of franchisors thinking carefully about their design and branding.

PR and Marketing Strategy

Six reasons to embrace DOOH advertising in the GDPR age

Craig Mytton, chief revenue officer at Bitposter says that new technology in digital screens will allow businesses to tailor content to consumers better than ever before.

PR and Marketing Strategy

SME marketing: balancing the short and long-term views

Rebecca Manville, the managing director of digital marketing agency Dotted explains how to balance long and short-term goals in your business.

Opinion

How free publicity can grow your business

People talking about your business in the media in a positive way will boost your prospects.

PR and Marketing Strategy

How to find the right influencer for your e-commerce brand

Working with smaller, more targeted influencers could be better value for your brand in the long-run.

Opinion

Five key ways to keep e-commerce customers engaged

Loyalty schemes and online competitions can keep your audience hooked.

PR and Marketing Strategy

How to find the right influencer for your e-commerce brand

Working with smaller, more targeted influencers could be better value for your brand in the long-run.

Opinion

Five key ways to keep e-commerce customers engaged

Loyalty schemes and online competitions can keep your audience hooked.

Opinion

Ten tips for successful brand realignment in a multi-channel world

Ethology's head of customer experience says planning your company's new online strategy needs to be thought through carefully.

News

Maru Group launches new US and Canada platform

London firm continues its acquisition and rebranding of market research rivals in 2018.

PR and Marketing Strategy

Employer branding: Millennials don’t just want to work for money

Scientific reports show that a brand with a social purpose is more likely to keep its employees happier and motivated.

PR and Marketing Strategy

Acquiring and keeping customers with thoughtful promotional gifts

Here, we look at why promotional gifts and giveaways are a great way to acquire and retain customers.

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