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PR and Marketing Strategy

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

PR and Marketing Strategy

PR and Marketing Strategy

Is the price right? More science than you think

"Price is what you pay. Value is what you get." - Predictably wise words from the Sage of Omaha himself.

PR and Marketing Strategy

Getting the right PR message out into the market

With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.

PR and Marketing Strategy

17 tried and tested ways to boost your sales

High fives and a sales board will only get you so far when it comes to growing your business. In this article we reveal 17 tried and tested ways to increase your sales.

PR and Marketing Strategy

Getting out the cookie cutter

Changes to cookie laws have thrown web-based businesses into confusion. GrowthBusiness finds out how companies are coping.

PR and Marketing Strategy

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

PR and Marketing Strategy

Why showcasing your company at a trade fair works

GrowthBusiness speaks to business leaders to find out why showcasing companies at a trade fair can provide an opportunity to secure new customers and increase exposure.

PR and Marketing Strategy

What to consider when choosing a domain name

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

PR and Marketing Strategy

Why showcasing your company at a trade fair works

GrowthBusiness speaks to business leaders to find out why showcasing companies at a trade fair can provide an opportunity to secure new customers and increase exposure.

PR and Marketing Strategy

What to consider when choosing a domain name

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

PR and Marketing Strategy

Book Review: This is Social Commerce by Guy Clapperton

Jonathan Reed, managing director at Sunny Thinking, has a look through This is Social Commerce by Guy Clapperton to find out if the latest offering on social media sheds any new light.

PR and Marketing Strategy

Successful rebranded businesses talk about the changes they made

If your company image isn't right, it needs to be addressed before negative perceptions set firm. GrowthBusiness speaks to rebranded businesses about the changes they made.

PR and Marketing Strategy

The building blocks required to maximise online revenues

Chris Kerwin, co-founder of digital commercial strategy firm Can-did, looks at how growing businesses can maximise online revenues.

PR and Marketing Strategy

Brand Alignment Success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

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