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PR and Marketing Strategy

17 tried and tested ways to boost your sales

High fives and a sales board will only get you so far when it comes to growing your business. In this article we reveal 17 tried and tested ways to increase your sales.

PR and Marketing Strategy

PR and Marketing Strategy

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

PR and Marketing Strategy

What to consider when choosing a domain name

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

PR and Marketing Strategy

Book Review: This is Social Commerce by Guy Clapperton

Jonathan Reed, managing director at Sunny Thinking, has a look through This is Social Commerce by Guy Clapperton to find out if the latest offering on social media sheds any new light.

PR and Marketing Strategy

Successful rebranded businesses talk about the changes they made

If your company image isn't right, it needs to be addressed before negative perceptions set firm. GrowthBusiness speaks to rebranded businesses about the changes they made.

PR and Marketing Strategy

The building blocks required to maximise online revenues

Chris Kerwin, co-founder of digital commercial strategy firm Can-did, looks at how growing businesses can maximise online revenues.

PR and Marketing Strategy

Brand Alignment Success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

PR and Marketing Strategy

Book Review: The Growth Drivers by Andy Bird and Mhairi McEwan

Margery McBain, managing director at Gravitate HR, profiles Andy Bird and Mhairi McEwan's offering on the value of marketing.

PR and Marketing Strategy

Brand Alignment Success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

PR and Marketing Strategy

Book Review: The Growth Drivers by Andy Bird and Mhairi McEwan

Margery McBain, managing director at Gravitate HR, profiles Andy Bird and Mhairi McEwan's offering on the value of marketing.

PR and Marketing Strategy

You need personnel dedicated to improving customer experience across the organisation

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

PR and Marketing Strategy

The benefits of QR codes

A little barcode on your promotional material or even business card can work wonders for marketing.

PR and Marketing Strategy

Attracting attention without Facebook

With Facebook ad prices soaring, growing businesses may start being priced out of the social media market. Lucy George, director of Wordville, writes that traditional brand awareness strategies remain effective.

PR and Marketing Strategy

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

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