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PR and Marketing Strategy

Fostering loyalty: Keep your customers coming back to you

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

PR and Marketing Strategy

PR and Marketing Strategy

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. This article explains how business cards can help.

PR and Marketing Strategy

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

PR and Marketing Strategy

Is the price right? More science than you think

"Price is what you pay. Value is what you get." - Predictably wise words from the Sage of Omaha himself.

PR and Marketing Strategy

Getting the right PR message out into the market

With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.

PR and Marketing Strategy

17 tried and tested ways to boost your sales

High fives and a sales board will only get you so far when it comes to growing your business. In this article we reveal 17 tried and tested ways to increase your sales.

PR and Marketing Strategy

Getting out the cookie cutter

Changes to cookie laws have thrown web-based businesses into confusion. GrowthBusiness finds out how companies are coping.

PR and Marketing Strategy

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

PR and Marketing Strategy

Getting out the cookie cutter

Changes to cookie laws have thrown web-based businesses into confusion. GrowthBusiness finds out how companies are coping.

PR and Marketing Strategy

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

PR and Marketing Strategy

Why showcasing your company at a trade fair works

GrowthBusiness speaks to business leaders to find out why showcasing companies at a trade fair can provide an opportunity to secure new customers and increase exposure.

PR and Marketing Strategy

What to consider when choosing a domain name

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

PR and Marketing Strategy

Book Review: This is Social Commerce by Guy Clapperton

Jonathan Reed, managing director at Sunny Thinking, has a look through This is Social Commerce by Guy Clapperton to find out if the latest offering on social media sheds any new light.

PR and Marketing Strategy

Successful rebranded businesses talk about the changes they made

If your company image isn't right, it needs to be addressed before negative perceptions set firm. GrowthBusiness speaks to rebranded businesses about the changes they made.

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Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial