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PR and Marketing Strategy

Five ways by which your POS system is saving you money

A POS system is an integral part of every business and when used correctly can deliver big benefits to a company bottom line.

PR and Marketing Strategy

PR and Marketing Strategy

The reasons and approach behind a fashion business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

PR and Marketing Strategy

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

PR and Marketing Strategy

The name game: Stories behind the naming of some of the most prominent growing UK companies

Ever wondered what the story was behind the names of some of the businesses you use or admire? GrowthBusiness meets five to go back to be beginning and find out the inspiration.

PR and Marketing Strategy

The impact marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn't matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.

PR and Marketing Strategy

Recruiting native speakers to help with export growth

Europlus Direct and Jim Harts investment in native speaking salespeople has led to export success and growth of revenues to £8 million. It's a move which Hart believes is his best ever, and has also led to the founding of a company supplying recruitment and translation services.

PR and Marketing Strategy

Hiring a smart PR agency

Luke Lang, co-founder and chief marketing officer of equity crowdfunding platform Crowdcube, reveals why teaming up with a boutique PR agency is his best business decision to date.

PR and Marketing Strategy

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

PR and Marketing Strategy

Hiring a smart PR agency

Luke Lang, co-founder and chief marketing officer of equity crowdfunding platform Crowdcube, reveals why teaming up with a boutique PR agency is his best business decision to date.

PR and Marketing Strategy

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

PR and Marketing Strategy

Five reasons to start an affiliate business

With the likes of Zynga, Foursquare and Groupon proving that success can be found in starting up an affiliate business, experienced industry entrepreneur Sam Miranda looks at the benefits to the route.

PR and Marketing Strategy

Open for export: UK businesses should look to overseas shoppers for growth

Despite a predicted fall in the amount of exporting by British businesses, PayPal UK managing director Cameron McLean believes that UK businesses should still be viewing the global market as a growth opportunity.

PR and Marketing Strategy

Promoting the brand directly to the consumer

To allow his brand to stand out in a crowded market, John Bramm decided that shaking up the marketing strategy was the best way to make it stand out.

PR and Marketing Strategy

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

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