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PR and Marketing Strategy

How to make your customer service soar

A global study by customer experience expert Verint found that 81 per cent of customers really just want their questions answered. Sometimes it's a matter of getting the basics right. Verint's Graeme Gabriel writes.

PR and Marketing Strategy

PR and Marketing Strategy

Five things you need to know to take your business global

With better access to funding, smart tech and online tools, today’s entrepreneur is helping to create a brave new world.

PR and Marketing Strategy

Make networking work for you

Networking can delivered more return on investment than any other business tool, but with so many events taking place every night of the week across the UK, how can you stand out from the sea of names, numbers and business cards?

PR and Marketing Strategy

Empathy not apathy is the key to a successful business

Traditionally, empathy didn't really have a place in business. The pursuit of profits was paramount, with the office of the past an environment where compassion and an understanding point of view had no place. However, times have changed, writes Nick Peart, marketing director EMEA at Zendesk.

PR and Marketing Strategy

Advice on Pitching to Angel Investors

Tim Mills, investment director at the& Angel CoFund, breaks down the process for raising angel investment, from preparing the pitch to following up.

PR and Marketing Strategy

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR.

PR and Marketing Strategy

Five reasons why the Queen is good for UK business

The royal effect: China's shopping habits are strongly influenced by the Queen and the royal family.

PR and Marketing Strategy

Five creative hacks to boost your business site

These website tweaks are aimed to get more eyeballs on your page, and more interest in your business|These website tweaks are aimed to get more eyeballs on your page, and more interest in your business

PR and Marketing Strategy

Five reasons why the Queen is good for UK business

The royal effect: China's shopping habits are strongly influenced by the Queen and the royal family.

PR and Marketing Strategy

Five creative hacks to boost your business site

These website tweaks are aimed to get more eyeballs on your page, and more interest in your business|These website tweaks are aimed to get more eyeballs on your page, and more interest in your business

PR and Marketing Strategy

Make your customers fall in love with you

Infographic: here are seven tips to retain your customers despite fierce competition

PR and Marketing Strategy

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

PR and Marketing Strategy

Embrace a design-first culture

For years designers have been touting the business benefits of design, so it's surprising that they're only just starting to get a seat at the table. This is thanks, in part, to the success of design-led start-ups like AirBnB, the rise in design-focussed VC funds, and the emergence of titles like CXO and CDO.

PR and Marketing Strategy

Humans over robots: addressing UK’s customer service skills gap

Despite an increasing number of companies automating customer engagement to stay lean, recent studies suggest consumers prefer human interaction.

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