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PR and Marketing Strategy

How to make your customer service soar

A global study by customer experience expert Verint found that 81 per cent of customers really just want their questions answered. Sometimes it's a matter of getting the basics right. Verint's Graeme Gabriel writes.

PR and Marketing Strategy

PR and Marketing Strategy

Five things you need to know to take your business global

With better access to funding, smart tech and online tools, today’s entrepreneur is helping to create a brave new world.

PR and Marketing Strategy

Make networking work for you

Networking can delivered more return on investment than any other business tool, but with so many events taking place every night of the week across the UK, how can you stand out from the sea of names, numbers and business cards?

PR and Marketing Strategy

Empathy not apathy is the key to a successful business

Traditionally, empathy didn't really have a place in business. The pursuit of profits was paramount, with the office of the past an environment where compassion and an understanding point of view had no place. However, times have changed, writes Nick Peart, marketing director EMEA at Zendesk.

PR and Marketing Strategy

Invest in content to crack millennials

Chris Gorell Barnes, founder of Adjust Your Set, demystifies how businesses can build relationships with millennials.

PR and Marketing Strategy

Advice on Pitching to Angel Investors

Tim Mills, investment director at the& Angel CoFund, breaks down the process for raising angel investment, from preparing the pitch to following up.

PR and Marketing Strategy

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR.

PR and Marketing Strategy

Five reasons why the Queen is good for UK business

The royal effect: China's shopping habits are strongly influenced by the Queen and the royal family.

PR and Marketing Strategy

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR.

PR and Marketing Strategy

Five reasons why the Queen is good for UK business

The royal effect: China's shopping habits are strongly influenced by the Queen and the royal family.

PR and Marketing Strategy

Five creative hacks to boost your business site

These website tweaks are aimed to get more eyeballs on your page, and more interest in your business|These website tweaks are aimed to get more eyeballs on your page, and more interest in your business

PR and Marketing Strategy

Five steps to better sales conversions

Convert your website visitors and window shoppers into sales

PR and Marketing Strategy

Make your customers fall in love with you

Infographic: here are seven tips to retain your customers despite fierce competition

PR and Marketing Strategy

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on digital marketing strategies that just won't work.

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Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial