Luisa Zissman secures angel backing for her Bakers Toolkit business

The Apprentice reject Luisa Zissman has obtained the funding she failed to net on the BBC reality TV show by using angel investors.

Luisa Zissman’s Bakers Toolkit business has secured an undisclosed amount of backing from a group of angel investors.

Having finished runner-up to fellow finalist and beauty entrepreneur Leah Totton on the BBC’s The Apprentice earlier in the summer, Zissmann’s wholesale baking products business is now charged for growth.

The investment has been made by the Angels Den network, a group of European and Asian investors.

Commenting on why she decided on the funding route, Zissman says, ‘Angels Den gives people like me the opportunity to reach out to investors.

‘It is like dating for entrepreneurs and they really match people up well.’

More on The Apprentice:

Zissman’s Bakers Toolkit business will sit under the Boutique Trading holding company which will also include her Dixie’s Cupcakery and The Baker Shop businesses.

The new angel funding she has received will be used to build a web platform, which will serve as a wholesale service with login areas for trade customers.

Hunter Ruthven

Hunter Ruthven

Hunter was the Editor for from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.

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Angel investing