Serial entrepreneur Ed Bussey has attracted a £1 million investment for his Quill venture as he looks to build on previous successes.
Contributions are coming from the likes of Shakil Khan, who has a business history including Spotify, Summly and buy.at, as well as Ruprt Ashe (Graze, Videojug), Karen Hanton (toptable.com) and Andrew Burge (King Content, iSUBSCRiBE).
Bussey’s Quill, which was previously known as iTrigga, provides businesses with web-optimised content to help increase revenues.
Before setting up Quill, Bussey was COO at mobile phone utility and social networking site ZYB, which was sold to Vodafone in 2008 for €31.5 million. He also joined the start-up team at online fashion retailer figleaves.com in 2000.
The £1 million of equity capital will go towards growing out Quill’s management team in both the UK and overseas as well as expanding its writer and editor base.
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Bussey comments, ‘We have an outstanding investor base of leading digital entrepreneurs and we wanted to build on that investment approach with the “Entrepreneurs Backing Entrepreneurs” ethos of Ariadne’s investment platform.
‘Ariadne has backed some explosive growth companies over the past decade, and we’re excited to be joining their portfolio.’
Since its 2011 foundation, Quill has secured customers including Shop Direct Group, 888, Swiftcover/AXA, WPP, Aegis and Publicis and will now be rolling out its technology platform.
Meyer adds, ‘Not only has Ed impressed me over the years – and I was always looking for an opportunity to work with him – but I loved the fact that he was ex-special forces. Compared to that, entrepreneurship is a piece of cake.’
