Johnson hopes to raise about £1.5 million in March or April for Chequer, which has already acquired six sites for 11 or 12 deals. As with Honeygrove (‘why change a winning formula?’), Chequer’s strategy will be to buy land and build or refurbish houses – not flats, insists Johnson – for sale.
‘It is all about buying land,’ he argues, suggesting that Chequer could be on track for pre-tax profits in the region of £750,000 in the year to March 2007. Accountant MRI Moores Rowland and broker Insinger de Beaufort will help with the flotation, which Johnson expects to be priced on a prospective p/e ratio of four, ‘half the sector average’.
He envisages keeping about 60 per cent of Chequer Homes in his own or family hands. Alex Johnson, his son, is a director of the company, which Johnson claims faces encouraging prospects in today’s environment of low interest rates.