Private equity firm ISIS Equity Partners has sold its investment in online personalised gifts retailer Getting Personal to Card Factory.

Private equity firm ISIS Equity Partners has sold its investment in online personalised gifts retailer Getting Personal to Card Factory.

ISIS invested £4 million on behalf of its clients, the Baronsmead VCTs, in Getting Personal in June last year, acquiring a minority stake from founders John Smith and Giles Harridge.

Adam Holloway, partner at ISIS, says, ‘Over the last 12 months we have strengthened the marketing mix, launched new products, including photo upload, and upgraded the website.’

ISIS received an initial approach from card retailer Card Factory during Autumn 2010, which led to the deal that was completed today, according to a statement.

The deal value and ISIS returns have not been disclosed.

Getting Personal was launched five years ago and in the year to April 2011 generated sales of £11.5 million.

Managing director of Getting Personal, John Smith, comments, ‘It has been a tremendously busy and successful 12 months with two transactions and strong revenue and growth profit.’

The company joins The Card Factory Group, a card and gift retailer that operates over 570 high street stores.

The company was advised on the deal by Richard Pulford of DC Advisory and Howard Gill of Pinsent Mason.

ISIS typically invests in transactions valued at between £5 million and £75 million, in companies with profits in excess of £1 million.