Since the dawn of the blogosphere, articles and posts from expert influencers have helped new products get much-needed attention from the right audience. This influencer marketing trend only seems to be getting stronger, as manufacturers try to cut through the noise and lend their products credibility in the marketplace.

Influencer marketing is quickly gaining traction in a world where millennials are tuning out traditional forms of advertising. Independent experts with exciting and engaging content are trusted more than corporate marketing departments with unlimited budgets. Influencer marketing is certainly the future of online marketing.

Streamlining the process is digital marketing platform SeedingUp. The company’s new Product Test service makes it easier for OEMs, advertisers, and startups to get authentic reviews for their products on niche sites that appeal to the right audience.

Product Test is a well-tuned network that delivers authentic product reviews for advertisers. Advertisers have unprecedented access to the content development process, being able to set the framework for content and specify the amount of images and videos in each review.

Meanwhile, content creators still retain complete creative freedom in developing their posts and reviews. A niche blogger or influencer grabs the attention of a certain audience because their opinions are valued and their integrity unquestioned. The platform not only works with this level of consumer trust but actually uses it to deliver high-quality marketing and branding for advertisers.

Creating a blogger-advertiser network in such a way, unlocks tremendous value for both advertisers and bloggers. Advertisers can build their brand, elevate awareness, and drive conversions. While bloggers and influencers can monetise their creations and receive valuable niche products from the marketplace.

Influencer marketing has proven tremendously valuable to companies over the past few years. Nearly 94 per cent of firms that have tried some form of influencer marketing in the past say the strategy was effective and helped them get what they wanted.

However, influencer marketing campaigns can be as challenging as they are effective. Managing the costs and ROI of these influencer campaigns is only part of the challenge. Companies spend a lot of time discovering, communicating with, and finalising details with influencers.

Working with individual influencers with different styles and techniques requires extensive management. Managing an influencer campaign with multiple variables often proves expensive and tedious. The Product Test platform simplifies the process, reduces costs, and delivers better results for advertisers and bloggers across the world.Product Test is the latest service in SeedingUp’s broad portfolio of tools for effective content marketing. Together with the blog and video posts, as well as social seeding services, Product Test offers a comprehensive service for companies seeking to build a brand and a community of loyal customers online.

Product Test is the latest service in SeedingUp’s broad portfolio of tools for effective content marketing. Together with the blog and video posts, as well as social seeding services, Product Test offers a comprehensive service for companies seeking to build a brand and a community of loyal customers online.