Web optimisation business Maxymiser has announced $12 million (£7.8 million) funding from Investment Growth Capital (IGC).

Web optimisation business Maxymiser has announced $12 million (£7.8 million) funding from Investment Growth Capital (IGC), along with an additional undisclosed investment from the company’s Series A investors, Pentech Ventures.

The funding allows UK-based Maxymiser to expand business activity in North America and improve research capabilities.

Maxymiser expanded to the US market in 2010 signing deals to work on websites from brands such as Teleflora and HarperCollins.

Tim Brown, CEO of Maxymiser says: ‘Investment Growth Capital is a highly regarded and successful expansion stage firm and this round is a great endorsement of our technology and growth prospects.’

Launched in 2006, Maxymiser’s online testing service allows clients to launch website optimisation campaigns without the need for in-house resources.

With the investment, the company plans to release enhanced user interfaces for their services, including a new visual campaign builder.

Brown adds: ‘Having been recently named Online Technology Vendor of the Year by Retail Systems, we’re beating the competition. We are excited that these venture funds have chosen to invest in Maxymiser, enabling us to accelerate our global growth – particularly in the US.’

Noah Walley, head of technology at Investment Growth Capital says: ‘We only invest in companies that are leaders in fast-growing markets.

‘Maxymiser is a clear leader in customer experience optimisation, something that has become a fundamental imperative for any company serious about e-commerce success.’