Mobile application developer Echoecho will embark on further product development, hiring and scaling operations after securing $750,000 (£470,000) in seed funding.

Mobile application developer Echoecho will embark on further product development, hiring and scaling operations after securing $750,000 (£470,000) in seed funding.

The financing has been received from Google Ventures and UK-based venture firm PROfounders Capital. Launched in August this year, Echoecho helps people track friends, family members or colleagues around the world.

The app works across multiple platforms including Android, iPhone, Blackberry, and Nokia, and, if allowed by the user, provides their location and people they are looking for on a graphical map. Echoecho is based in London and Los Angeles.

Founder and chief executive Nick Bicanic comments, ‘We’ve all been in a situation when we’re near our friends, but can’t actually find them. We wanted to create an app for that and we wanted one that people would actually use – that doesn’t destroy the battery life of your phone, broadcast your location to everyone in the world or force you to join yet another social network.

‘We already carry around our real social network in the address books of our smartphones and that’s the social network that really matters.’

Google Ventures partner Wesley Chan adds, ‘Echoecho is in a growing space where consumers are using their mobile devices for everything social in their daily lives. We’re excited to be working with echoecho as they have created a simple yet elegant solution to help people find each other quickly.’