These website tweaks are aimed to get more eyeballs on your page, and more interest in your business

While there is a huge amount of science that goes into creating a functional website that performs well in Google’s SERPs, it is often the creative touch that goes a long way towards engaging customers and driving higher sales conversion rates.

So here are five creative website tweaks that could help your brand to prosper:

Move all banners above the fold

While the fold may be invisible, it is in fact an important, imaginary line which separates the top from the bottom of your website. The top is important when engaging customers, as this is the space that will typically draw their eye when visiting. By moving all promotional and colourful banners above the fold, they will have a far greater impacts.

Include a high resolution logo and award symbols

High resolution graphical elements are central to the visual appeal of your website, as they help to capture the consumers’ attention and can also be used to reflect the quality of your brand. A large and well-presented logo helps to drive awareness, for example, while you can also add graphical items of awards your brand has won to reassure customers.

Highlight rewards and promotions

If you have you ever played regularly across the best online casino gaming sites, you will note that these entities lead creatively with their offers and promotions, highlighting rewards and calls-to-action with colour, text and actionable icons. This will help to incentivise your customers in a practical manner.

Use colour psychology

Colour psychology is a crucial aspect of modern marketing, especially when applied to websites. After all, different colours and shades can be used to solicit a particular emotion, and this can have a huge influence on consumer behaviour and bottom line sales conversions.

Increase page loading speeds

This is often overlooked, especially in a bid to embellish your page with an excess of graphics, texts, videos and animations. It is crucial that you look to increase your loading speeds, however, as companies that are able to deliver times lower than two seconds per landing page typically drive higher conversions to the tune of 74 per cent.