Mobile advertising agency Fetch Media is set to acquire Lucidity Mobile, which will see the exit of founders David Fieldhouse and David Phillipson.
Round-up of today’s M&A deals
Mobile advertising agency Fetch Media is set to acquire Lucidity Mobile, which will see the exit of founders David Fieldhouse and David Phillipson.
Fieldhouse and Phillipson will leave the business they started two years ago to concentrate on their other mobile technology businesses Linking Mobile and AD-X. Lucidity Mobile will continue under the Fetch Media banner, with clients such as Cancer Research, Harrods and Carlsberg.
James Connelly, managing director of Fetch Media, says: ‘Lucidity Mobile is a company we know well and respect very much, so the opportunity to be able to bring its expertise and client portfolio under the Fetch umbrella is a fantastic opportunity for our business. ’
Fieldhouse, adds: ‘We are proud of the award winning mobile campaigns we have worked on for clients and we know Fetch Media will continue this tradition going forward. Fetch has an excellent reputation for results and innovation and we look forward to seeing great results from the acquisition.’
Round-up of today’s M&A deals
- u-blox, a Swiss positioning and wireless chip and module company, is to acquire all assets and intellectual property of Australia-based SigNav
Value: undisclosed
Advisers: undisclosed
- KPMG strengthens its CIO advisory capability through acquisition of UK firm Xantus
Value: undisclosed
Advisers: undisclosed
- State Street acquires Swiss analytics firm Complementa
Value: undisclosed
Advisers: undisclosed
- PolyOne purchases ColorMatrix Group
Value: $486 million (£315.9 million)
Advisers: undisclosed
- Donovan Data Systems is set to merge with its main competitor MediaBank, with the resulting media technology company named MediaOcean, managing TV, print, radio and digital campaigns
Value: undisclosed
Advisers: LUMA Partners
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- Consumer and commercial information offerings provider Equifax has bought Thority, an provider of workplace and analytical software
Value: undisclosed
Advisers: undisclosed
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