Experian to tango with Brazilian business Virid Interatividade Digital

Global information services company Experian has taken over Brazilian email marketing company Virid Interatividade Digital.
Round-up of today's M&A deals


Global information services company Experian has taken over Brazilian email marketing company Virid Interatividade Digital.
Round-up of today’s M&A deals

Global information services company Experian has taken over Brazilian email marketing company Virid Interatividade Digital.

The acquisition is a step in Experian’s strategy to expand its targeted digital marketing activities globally, and extends the geographic reach of its email marketing business into Brazil, according to a statement.

Experian operates as a permission-based email marketer globally, providing services to advertising markets in the US, the UK, Germany, France, China.

Founded in 1996, Virid provides email delivery, email-based behavioural segmentation, real-time campaign reporting, mobile delivery and social media integration.

Virid has been acquired from its founding shareholder and management, it wil now form part of Experian’s Marketing Services activities in Latin America. The acquisition has been funded from Experian’s existing cash resources.

Round-up of today’s M&A deals

  • AIM-listed Quindell Portfolio has exercised its option to acquire the remaining share capital of LearnED, a technology company in the areas of remote learning, e-commerce, work and time management, scheduling, GPS and telematics

Value: undisclosed

Advisors: Daniel Stewart & Company

Read more

  • DST Systems, a provider of information processing and computer software services, has agreed to buy Denver-based financial services firm ALPS Holdings

Value: £153.42 million

Advisors: undisclosed

Read more

  • IT infrastructure services provider Computacenter has acquired a majority stake in Swiss IT service provider DAMAX

Value: £5.38 million

Advisors: undisclosed

Read more

  • Canadian business Amaya Gaming Group has acquired gaming software provider Chartwell Technology

Value: £14.5 million

Advisors: undisclosed

Read more

  • M&C Saatchi has acquired a 25 per cent stake in a start-up data consultancy M&C Saatchi Milk launched by two former Ogilvy strategists

Value: undisclosed

Advisors: undisclosed

Read more

  • Online Energy acquires assets in Leaman

Value: £300,000

Advisors: undisclosed

Read more

  • Boeing has signed a deal to purchase Solutions Made Simple, an information services provider for the US government

Value: £5.38 million

Advisors: undisclosed

Read more

  • Taqua has purchased Tatara Systems, a mobile switching and networking equipment company for mobile telephony convergence platforms

Value: undisclosed

Advisors: undisclosed

Read more

Todd Cardy

Todd Cardy

Todd was Editor of GrowthBusiness.co.uk between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital. Connect with...

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