A successful franchising idea is one that can be delivered as a cookie cutter model
Looking for high growth within your domestic market? Franchising provides a low-investment way ahead, says Ernst &Young's Dan Murphy. But remember, a successful franchising idea is one that can be delivered as a cookie cutter model - one that is easily packaged and replicated. Potential franchisees need to know what they are buying and quickly learn how to make it work.
Growth Planning