Ideas Britain, dubbed the Dragon’s Den for the mobile generation, has launched a campaign on Crowdcube to help raise its latest round of funding.

The app acts as a mobile platform for entrepreneurs to compete for backing in a very short space of time. If this campaign is successful it is due to launch in the UK this autumn.

The money raised on Crowdcube will be put towards helping the platform to grow further, expand internationally and finance more competitions for entrepreneurs.

Ideas Britain already has a panel of business coaches in place; including former Dyson CEO Martin McCourt and Eurythmics founder Dave Stewart. Stewart’s involvement comes through his career as an arts entrepreneur.

>See also: “Dragon-off” erupts on Crowdcube

The coaches have donated prizes to encourage investment in the crowdfunding campaign. These include an evening with Stewart, tickets to a premier league football match in 2015/16 and a TIVO box free for a year.

Ideas Britain creative director Stewart said he was drawn to the project because “it is open to anyone with a great idea”.

“No old boy’s network, no invite-only hobnobbing. Just a really simple way to make sure the best ideas get the attention they deserve,” he said.

“Crowdfunding ties in nicely with this inclusive ethos: just as anyone can submit an idea to the platform, now anyone can share in its future success.”

Idea Britain founder and CEO Adam Shaw added that he hopes to combine the three big trends “mobile, gamification and entrepreneurship” with his product. He also expressed his desire to take it to international markets.

“Our Crowdcube funding drive will allow the development of an Android version of our IOS app and lay the foundations of our international expansion including Ideas America, Germany, Austria and Switzerland,” he said.

Further reading on crowdfunding: Top 10 crowdfunding platforms for businesses