Emailvision, which has offices in the UK, provides software for email, mobile and social marketing, while smartFOCUS supplies email and multi-channel market software and services.

Bristol-headquartered smartFOCUS works for companies such as Fat Face, The Guardian, Hotpoint and EMI to provide ‘intelligent marketing’ for consultancy and data selection services.

Under the terms of the deal Emailvision has purchased 51.7 per cent of the issued shares of smartFOCUS for 25 pence in cash each, a 61.3 per cent premium on the closing price of shares on 8 April.

Nick Heys, CEO of Emailvision, comments: ‘We are excited to further our presence in the UK and US as well as adding multi-channel campaign management to our portfolio of products.’

Emailvision has clients including IKEA, Disney, The Body Shop, Hermes and Intel.