Australia-based FMM is a media consultancy business with 60 clients and 25 staff, which also operates across South East Asia. Ebiquity, which is headquartered in London, provides services including media auditing and marketing effectiveness via its online platforms.

Under the terms of the deal an initial consideration of A$4 million is due on completion, with the subsequent balance dependent on performance over the period to 30 April 2014.

Michael Greenless, chief executive officer of AIM-listed Ebiquity, comments: ‘Today’s acquisition is another important step for Ebiquity and strengthens our position as a provider of global media research and data analytics.

‘The Asian and Pacific region is a complex and growing market and FMM already works with a number of significant clients across the region.’

According to Ebiquity the initial payment is to be funded from existing debt facilities. Founder of FMM, Eric Faulkner, and general manager, Chris Graham, are to join Ebiquity following the completion of the deal.

The deal for FMM follows on from a busy summer for Ebiquity. The analytics business acquired Russian media partner, The Joined Up Media Company, for up to £1.2 million in June, and in May completed the purchase of Echo Research for up to £10 million at the same time as announcing a £2.6 million placing.